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Posted by Annie Lu on

Renowned New York designer Vera Wang's much-anticipated debut collection for her newest bridal label, Vera Wang Bride, makes its way to Sydney for the very first time. Vera Wang is synonymous with iconic films like Sex and the City and Devil Wears Prada. Her innovative and stylistically cutting edge bridal creations are worn down the aisle by an extensive A-list celebrity clientele, including Hailey Bieber, Gwen Stefani, Arianna Grande, Victoria Beckham and even Kim Kardashian for her wedding to Kris Humphries. 


"At Eternal Bridal, we are thrilled to be selected as the official premium partner of Vera Wang Bride and will welcome Sydney's most extensive debut collection of Vera Wang Bride wedding gowns in our Eternal Bridal Sydney Boutique. Vera Wang has long been renowned for her bold bridal dresses catering to stylish brides who adore fashion and want to wear something depicting her sense of self," Says Eternal Bridal CEO Sebastian Lee. "We are honoured to represent this incredible new label and have 25 of the most significant debut pieces taking up permanent residency in our store, with the option of ordering any style from the entire Vera Wang Bride collection for our EB brides. This exciting collection will offer more Sydney brides the opportunity to make their Vera Wang dream come true". 


Vera Wang Bride is the creative collaboration between designer Vera Wang and renowned dressmaker Pronovia. For the first time, this new bridal collection is designed outside of the standard fashion calendar with all the classic stylistic signatures of Vera Wang couture but without the hefty price tag. This unique collaborative collection will sit at a more accessible price point averaging below $5000, allowing more brides, not just in Sydney but across the globe, to make their dream of walking down the aisle and saying "I do" as a Vera Wang bride come true. 


When asked if this new price point will affect design and quality, Wang's responded, "Whatever pricepoint I am working at, it's important to us that the same attention is paid...the same sense of responsibility, devotion, dedication, and effort. I do know quality; and I think it's important that whatever someone buys with my name on it, it's our best; With this collection, we're able to walk the fine line between being commercial, which you don't want to be a dirty word, and being creative. It's about an exploration of silhouettes that are not necessarily expected. When you look at the proportions of the skirts, the cuts, and the details, it's the DNA of our's everything that we've done for ages, but with a lot of value."


With strict criteria for the best of quality for every Vera Wang bride and a promise for a premium bridal dress shopping experience, Vera Wang has selected only the best point of sale in major cities all around the world for this newest label. Eternal Bridal Sydney is proud of our long-standing name for being the go-to place for bride-to-bes who loves a premium bridal dress shopping experience. We are delighted to be hand selected as the premium partners of Vera Wang Bride in Sydney.  


Follow our Instagram page to see more updates or sign up to be one of the first to try on the Vera Wang Bride collection by registering your interest here. To preview the collection, please see here. 

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